Thieves, dead horses and bottomless pits (traps)
Submission companies
o Types of scams
o Pay to play
o Hollow guarantees
Industry thieves
o Unscrupulous attorneys
o Untrustworthy designers
o Expensive mentors /advisors
o Useless marketers
Knockoffs
o Weakened patent laws
o Efficient infringement
o China
o Silicon Valley
Bottomless Pits
o More $ to "perfect" syndrome
o not yet science
o Failure to focus first on consumer want
Dead Horses
o More $ to "launch" syndrome
o No market yet
o Failure to launch
o Letting go