Reality checks
Is it new and sell-able?
o Researching IP
o Researching Market
o Margins needed
License or Start-up?
o Risks & Rewards
o Trade Shows
o Getting ASOTV
Proof of Concepts
o Types of ideas
o Satisfaction levels
o Ways to Present ideas
Focus Groups
o Make a million or save a million
o Examples of not finding out what the customer wants
o Basic rules of surveys