Welcome to Reality Checks. These are important topics for inventors to consider before starting any new product development venture. 

Reality checks

New Product Development Plan walks thru all these Reality Checks

Is it new and sell-able?

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o Researching IP 

o Researching Market

o Margins needed

License or Start-up?

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o Risks & Rewards 

o Trade Shows

o Getting ASOTV

Proof of Concepts

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o Types of ideas 

o Satisfaction levels 

o Ways to Present ideas    


Focus Groups

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o Make a million or save a million

o Examples of not finding out what the customer wants

o Basic rules of surveys